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Deliver market knowledge, implement methods to maintain long term market knowledge; in order to:
– assess current profitability within the market
– detect and grasp future opportunities within the market
– implement data accuracy, monitoring and control on the long term for all divisions
– elaborate procedures to leverage market market knowledge to other divisions, and control and monitor internal performance

– Top down and bottom up approach
– Collect primary and secondary sources of information
– Follow a road map: diagnostic, recommendations, implementations, control
– Smart data: synthetic approach avoiding redundant information flows and explaining clear causes and consequences with regards to implementing market knowledge and procedures to increase profit

– Improved Market knowledge with transparent methodology that can be leveraged to other divisions
– Realistic and detailed roadmap with targeted efforts to leverage current assets and reach +10% profit by 5 years
– Organizational changes