During the summer of 2016, SBA visited the White Island of Ibiza, where we worked with local communities, providing marketing support to help them grow their businesses on the basis of an ‘exchange, not profit’ philosophy.
For our first project SBA chose to support Hunza Café Ibiza, a sustainable, organic café which is run by old friends Eva Moreno Tristan and Alejandra Romejo – with help from various family members and the local community. Against the backdrop of bustling San Antonio de Portmany, the café offers a wide range of fresh, home-made dishes and drinks, including a variety vegetarian and vegan options. Everything at Hunza is prepared with fresh organic products, under the motto ‘simple and natural.’
We helped kick-start Hunza Café Ibiza’s social media and content marketing strategies in the months immediately after the business’s launch. We also created branded visuals for its social media accounts, which helped to strengthen its online recognition across a wide range of online channels, and provided the business with a variety of marketing media specifically designed for use on social media.
And our involvement didn’t end there. Throughout the Sumer season, 2016-17, we made sure their campaign was constantly engaging and expanding their target demographic, ensuring they maximised their media exposure and spread recommendations through that most trusted of all channels: ‘word of mouth.’ With our help, they reached further and attracted a more international clientele.
The diverse marketing and PR activities undertaken during that time have contributed to a substantial rise in online awareness for this ethical new business. The café saw a steady increase in attendance from tourists of all nationalities, throughout the season. This led to a significant increase in sales, profits, and allowed the company to employ two new members of staff by the end of the first season.
Featured in the ‘Clubbers app to Ibiza‘