‘Politically In-Correct’ – The Art of Massimiliano Azzara’



In the context of a partnership with Artwerx Digital for the launch of their new Brighton office, SBA has contributed to the establishment and the promotion of the Italian artist Massimiliano Azzara’s premier solo art exhibition, ‘Politically In-correct’.




SBA has supported Azzara by the communication of his show, helping the artist expressing his artistic imagination, and providing him with textual and visual high value content for on-line and off-line marketing purposes.




SBA has implemented a PR and marketing campaign targeting local and specialised press, using mailing campaigns targeting key influencers within the Brighton and London fine art scene, social media, as well as posting flyers in the local community.




Given the short time frame available to organize the appearance and its promotion, the private viewings and the exhibition have been a highly successful in terms of attendance.











‘Unknown Known’ / w 160cm x  h 170cm / oil on linen / 2014 – 2015



      ‘Per Grazia Ricevuta’ / w 168cm x h 190cm / oil on linen / 2015


                   ‘Go(l)d, Go(l)d, Go(l)d’ / w 150cm  x h 160 cm / oil on linen / 2015


The event has enabled the artist to raise awareness for his artwork within the local community, and moreover within the Brighton and London fine art scene, arranging the grounds for future London shows.