Suzanne is the Founder and Chief Consultant of SBA International. She is responsible for organising and coordinating the activities, projects, and resources for the varied divisions of the consultancy and its team. It’s her role to ensure that the consultancy achieves its missions and objectives. She is currently working on diverse PR, Digital Marketing and Event-Management projects for different types of clients within the arts, cultural, financial and e-commerce sectors.
Her educational background consists of an international Master’s degree in Communication and Cross Border Cooperation with specialisation in European Politics, plus Marketing and Cultural Management at the universities of Luxembourg (LU), Saarbrücken (DE), and Metz (FR).
She began her international career in PR and marketing communications in the event industry abroad. She made a significant contribution to re-defining the corporate identity and branding of the Espace Culturel Carré Rotondes in Luxembourg. She also worked for other well known cultural institutions, that included the Grand Theatre de Luxembourg and the Theatre National du Luxembourg. She subsequently moved to the UK with the objective of furthering her career in PR and marketing within the cultural field. She later diversified into work within the financial sector. More recently, she successfully coordinated an event known as ‘International E-commerce Day’ – a partnership within the French e-commerce marketplace, for which she was responsible for the event communications and marketing.
After working and living in France, Germany, Luxembourg and now in the UK, Suzanne has built an international network of professional connections within the artistic, cultural and financial industries and has developed press relationships with the major media channels of those countries. This has enabled her to develop a deep understanding of the inter-cultural problems that are encountered by native speakers wanting to target new foreign markets, especially when it comes to implementing and coordinating international marketing communication strategies.
Her strong past experiences within a diverse range of industries, from creative to financial, have allowed Suzanne to develop a strong analytical and strategic mindset and excellent problem solving skills, which she combines with a highly creative approach. This permits her to infuse new energy and ideas to the people and organisations with whom she works.
The unusual blend of know-how that Suzanne has developed has enabled her to create and implement unique, strategic PR and marketing plans for different organisations and help them adopt alternative and innovative ways of operating their businesses.
In 2015, Suzanne launched SBA International, a PR, digital marketing and creative services consultancy focusing on the international business arena, based in Brighton, UK, together with an international team that support its activities.
“SBA International has been launched with the objective of offering sophisticated local, regional, national and international marketing and PR services for businesses of all sizes, who are aiming to grow globally.
Our promise is to provide our clients with a lift that will boost their business and brand and that will enable them to stand out from their competitors, enhance their customer acquisition, assist them in the development of their business and with their international expansion.
We offer our clients a unique and holistic marketing communication approach combining strategy and creativity at national or international level, with the aim of helping them to attain new levels of success.”